Here at Hello Glow, we’re on a mission to find the safest and most effective beauty and wellness products. And one of the first things on our detox to-do list is the makeup bag. Natural makeup has come a long way and now there are so many amazing organic makeup and beauty brands. It's a difficult task to narrow down a list of favorites!
Here's our list of the best natural makeup brands based on personal experience, ingredients, packaging and company values. We hope you'll find this list useful in creating your own natural glow.
10 Best Natural Makeup Brands
1. Juice Beauty
This is the line created by none other than Gwyneth Paltrow. I know what you're thinking since GP has a reputation of endorsing products with hefty price tags. So I was surprised to learn that the line is pretty affordable, and in my book, if it has GP's seal of approval, it must be good!
- Phyto-Pigments Perfecting Concealer // Plant-derived Phyto-Pigments conceal discolorations, dark under-eye circles and other skin imperfections.
- Phyto-Pigments Sheer Lip Gloss // Effortlessly delivers shimmer and a high-shine glow to lips with just one stroke.
- Phyto-Pigments Illuminating Primer // Illuminate skin, smooth the appearance wrinkles, and blur imperfections for a flawless complexion.
2. BeautyCounter
We've shared our BeautyCounter favorites in the past (and even a few of their makeup artist tricks!). Devoted to transparency about how their products are made, BeautyCounter's mission is to make safe products available for everyone, simply by banning toxic chemicals from their cosmetics. A staple in Stephanie's daily makeup routine, their skincare and makeup gets two thumbs up from us.
- Dew Skin Tinted Moisturizer // You'll love this tinted moisturizer if you're looking for light coverage and a soft glow. No wonder it's one of BeautyCounter's best-selling products!
- Think Big All in One Mascara // Everything you might need in a mascara - lift, length, volume, care - in a single product.
- Skin Twin Creamy Concealer // We love a concealer that's available in 20 shades! The creamy texture is easy to apply and doesn't gather in undereye creases.
3. 100% Pure
This company takes its name seriously! All products are completely free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens. They’ll also help fight against premature aging with their jam-packed naturally occurring antioxidant goodness. Plus, how can you not love that their makeup is pigmented with fruit dye?!
- Fruit Pigmented Luminizer // The powder adds a rosy touch from berry pigments, while illuminating skin with light-reflective minerals and softening with plant oils and butters.
- Fruit Pigmented Cherry Lip & Cheek Stain // Multitasking semi-sheer stain gives a beautiful flush to lips and cheeks with long lasting, buildable pigments from beets, blueberries, and pomegranate.
- Green Tea Fiber Brow Builder // Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen.
4. Josie Maran
This popular brand centers its whole line around 100% pure, fair trade and organic argan oil. They also offer the option to ship your makeup containers back to them for free in order to have them recycled, a zero waste beauty idea we can definitely appreciate.
- Argan Balm // Creamy, whipped and lightweight, it helps diminish the look of fine lines and large pores, and helps makeup stay on longer.
- Blushing Argan Beauty Lip, Eye & Cheek Color Stick // A multi-use color stick infused with Pure Argan Oil that simply livens up the complexion.
- Vibrancy Argan Oil Full Coverage Concealer Fluid Deep // A full-coverage clean concealer infused with argan oil and fresh ingredients to depuff, brighten, nourish, and conceal.
5. Ecco Bella
Free of gluten, preservatives and dyes, this brand has awesome natural lipsticks, glosses, pencils and crayons. But they're not just about lip color! Their mineral-based FlowerColor Makeup uses natural flower wax to shield skin and lock in natural moisture.
- Ecco Bella Natural Lip Gloss // Naturally-preserved and containing Vitamin E, aloe vera, and shea butter, the lip gloss is a safe, non-toxic option for your lips.
- Ecco Bella Natural Lipliner Pencil // Made with natural vegetable waxes, to create a natural, soft line.
- Ecco Bella Lip Gloss // An outstanding lip treatment in delicious colors. Use alone, under or over lipstick for extra moisturizing.
6. Dr. Hauschka
Dr. Hauschka Skin Care is a line of skin care and makeup products with a foundation in natural medicine and respect for the rhythms of nature. It's not cheap, but you can feel good knowing each product is made with the highest quality ingredients from nature, including selected medicinal herbs and plants.
- Compact Powder // Combining mineral pigments and silk powder, the pressed powder applies effortlessly to help minimize unwanted shine, whilst promoting even, velvety soft skin without caking.
- Defining Mascara // Infused with Beeswax and mineral pigments, the nourishing mascara conditions and protects delicate lashes, whilst the specially designed brush captures and separates individual hairs for ultimate impact.
- Eyeshadow Trio // Three complementary shades that blend seamlessly onto the lids for show-stopping results.
7. RMS Beauty
Created by makeup artist Rose-Maris Swift, this coconut oil-based makeup line is not only non-toxic, but it actually heals and nourishes skin.
- Raw Coconut Cream // Moisturize skin and remove even the most stubborn eye makeup with this hydrating natural organic coconut oil.
- Tinted "Un" Powder // Tinted "Un" Powder is formulated with the highest quality silica and mineral pigments powder give the perfect amount of sheer coverage.
- Lip2Cheek // From youthful sheers to more intensely colored stains, each shade is formulated with nourishing organic ingredients and raw mineral pigments.
8. Alima Pure
We love the rich colors in this mineral-based makeup line. Their minerals are specially processed to provide deep pigment, opacity and shimmer without any toxins, irritants or preservatives. Bonus: their packaging is made out of 100% post-consumer recycled paper and eco-friendly soy-based inks.
- Natural Definition Mascara // Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush.
- Natural Definition Eye Pencil // A long-lasting, natural eyeliner pencil made with soothing natural oils, waxes, and Chamomile extract to protect the delicate eye area.
- Bronzer and Blush Bundle // Get a summer glow year round with this combination of blendable bronzer and blush.
9. Ilia
I own a couple of lipsticks and love them! Each Ilia product is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin. The combination of on trend pigments and super nourishing elements is what sets ILIA apart in organic beauty.
- ILIA Beauty Tinted Women's Lipstick // The deep tones of violet, and burgundy melt together forming a beautiful berry stain an ideal shade, easily carried from day to night.
- ILIA Beauty Tenderly Women's Multi-Stick // Ilia multi-sticks combine organic ingredients with the healing properties of vitamin e and shea butter apply to cheeks, lips and eyes for a sheer blush of color.
- ILIA Beauty Lip Care-Balmy Nights // Have you ever used a lip exfoliator in a stick form? We suggest you give it a try.
10. Well People
The award-winning makeup and skincare brand is EWG verified, which means it adheres to the strictest standards of clean ingredients and practices in the beauty industry. Their lipsticks come in beautiful colors and their mascara looks great on the lashes. Some of their best-selling products include:
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Bio Powder Foundation // A lightweight, hydrating pressed bio powder foundation which changes the rules of the game when it comes to medium coverage.
- Expressionist Pro Mascara // Get longer, defined lashes for the entire day with this all-natural, EWG-certified mascara in black or brown.
- Lush Tinted Lip Oil // This tinted lip oil (four shades available) softens, nourishes and moisturizes lips, while adding a subtle color and high shine.
Do you guys swear by a brand worth mentioning? Any favorites in your makeup arsenal? Let us know!
This post was medically reviewed by Dr. Jennifer Haley, a board-certified dermatologist with extensive experience in medical, cosmetic and surgical dermatology. Learn more about Hello Glow’s medical review board here. As always, this is not personal medical advice and we recommend that you talk with your doctor.
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