Here at Hello Glow, we’re passionate about searching out the best safe, effective solutions for beauty and wellness. And one of the first things on our detox to-do list is the makeup bag. Natural makeup has come a long way and now there are so many amazing organic makeup and beauty brands. It’s a difficult task to narrow down a list of favorites!
Here’s our list of the best natural makeup brands based on personal experience, ingredients, packaging and company values. We hope you’ll find this list useful in creating your own natural glow.
9 Best Natural Makeup Brands
1. Juice Beauty
This is the line created by none other than Gwyneth Paltrow. I know what you’re thinking since GP has a reputation of endorsing products with hefty price tags. So I was surprised to learn that the line is pretty affordable, and in my book, if it has GP’s seal of approval, it must be good!
We’ve shared our BeautyCounter favorites in the past (and even a few of their makeup artist tricks!). Devoted to transparency about how their products are made, BeautyCounter’s mission is to make safe products available for everyone, simply by banning toxic chemicals from their cosmetics. A staple in Stephanie’s daily makeup routine, their skincare and makeup gets two thumbs up from us.
3. 100% Pure
This company takes its name seriously! All products are completely free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens. They’ll also help fight against premature aging with their jam-packed naturally occurring antioxidant goodness. We can’t wait to try the fruit dyed makeup line!
4. Josie Maran
This popular brand centers its whole line around 100% pure, fair trade and organic argan oil. Their coconut watercolor liquid eye shadows are our favorite!
5. Ecco Bella
Free of gluten, preservatives and dyes, this brand has awesome natural lipsticks, glosses, pencils and crayons. But they’re not just about lip color! Their mineral-based FlowerColor Makeup uses natural flower wax to shield skin and lock in natural moisture.
6. Dr. Hauschka
Dr. Hauschka Skin Care is a line of skin care and makeup products with a foundation in natural medicine and respect for the rhythms of nature. It’s not cheap, but you can feel good knowing each product is made with the highest quality ingredients from nature, including selected medicinal herbs and plants.
7. RMS Beauty
Created by makeup artist Rose-Maris Swift, this coconut oil-based makeup line is not only non-toxic, but it actually heals and nourishes skin. The Raw Coconut Cream is amazing but we can’t live without the double duty lip2cheek.
8. Alima Pure
We love the rich colors in this mineral-based makeup line. Their minerals are specially processed to provide deep pigment, opacity and shimmer without any toxins, irritants or preservatives. Bonus: their packaging is made out of 100% post-consumer recycled paper and eco-friendly soy-based inks.
I own a couple of lipsticks and love them! Each Ilia product is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin. The combination of on trend pigments and super nourishing elements is what sets ILIA apart in organic beauty.
Do you guys swear by a brand worth mentioning? Any favorites in your makeup arsenal? Let us know!